The PoppOpp store concept and UX

Client: KLP Eiendom
Concept: Hausmann
Graphic design and UX: Lukas Aasbø and Rune Tyvold

Introduction

KLP Eiendom is one of the country's largest property managers. The portfolio includes, among other things, several shopping centers.

In order to offer visitors to the centers a better deal and better utilize the real estate assets, KLP had a desire to develop a concept for short-term lease agreements. KLP can offer retailers attractive premises, as well as expertise and support, thereby contributing to creating tomorrow's retail successes.

Hausmann was tasked with developing the concept, name, identity, websites, and communication. The result was the launch of POPPOPP - KLP Eiendom's very own pop-up concept. You can read more about POPPOPP here.

The logo is not a static logo, but a changing and everlasting line of the word POPPOPP. It can adapt to all forms and is a symbol of something that is constantly moving and shifting form – exactly what a pop-up store is.